An Online Copywriting
Brain-Dump ...
I wish I'd kept all my old scrap books.
I was reminiscing with a friend of mine, recently. We were trying to remember the exact moment in the past when the idea of commercial art, as a career, had come to us. My friend said it was when he was a student and realised he could actually get paid for writing all day - and he figured it would get him more women. Fortunately, that realisation turned out quite well for him. Yes, he did get a job writing all day. And, yes, he does think he's more attractive to women because of it...
My recollection is less distinct. I remember that as a child I would fill scrapbook upon scrapbook with my favourite ads cut from newspapers and magazines. And whenever I drew anything the picture would require the addition of a heading or caption. I never decided to go into commercial art - I merely continued doing what I'd begun as a child
Scrap Books Without The Dog's Ears
Over the years, those paper and card scrapbooks have turned into digital online bookmarks and favourites. I must have over a thousand folders in my bookmarks directory. And in each of those folders I must have... A LOT of web sites saved.
And, yes, very many of those are favourite ads saved from online magazines and web pages. My instinct is the same - I guess that now I'm all grown up I have a better idea of why I do it and what purpose it serves. It helps me become a better writer.
A Copywriting Web Resource
For Copywriters And Other Passers-By
It's early 2008. I've set myself the goal of creating a page for each of my favourite copywriters. And on each of those pages I will place the best links I know of for each of those copywriters.
This web site is a work in progress. If you know of a better link, a better resource, a better copywriter, then write and let me know and I'll add your suggestions to the site.
A Note To The Purists
In my listing of copywriters, I have included the names of some people who are either not primarily copywriters, or not copywriters atall. In cases of the latter I have labelled them differently. For example, I have given Edward Bernays the label 'On Consent' and Robert Cialdini 'On Persuasion'.
In the future I may create additional categories and move some of these names elsewhere - but my justification is as follows: Where a person, such as Robert Cialdini or Edward Bernays, has been influential to the work of copywriters then their influential work should be considered a part of the 'copywriting canon' and should therefore be listed.